Building Brand Agents: Accelerating AdTech Innovation through AI-DLC
Lightning talk · co-presented · ICCV 2025 · Workshop on Computer Vision in Advertising and Marketing (CVAM), with AWS and Nativo colleagues
Brand agents are AI systems that work in a brand’s voice: they understand its tone, the audience in front of it and the creative strategy behind a campaign.
This lightning talk, co-presented with colleagues from Nativo and AWS, walked through how the two teams took one from idea to a tested concept in under a week with the AI-driven development lifecycle (AI-DLC), and argued that a structured lifecycle is what lets advertising teams move fast while keeping AI experiences responsible and brand-safe.
